DONALD B. GOOCH, '35ed, M.Des.
'39, Professor of Design, joined
 the faculty twenty years ago, and has 
at one time or another taught just about 
all courses offered by the College of
 Architecture and Design. Now he
 teaches primarily information design 
and lettering. Professor Gooch has re
ceived countless awards for his works,
 and he has been lecturer, graphic design
 consultant and art director for several 
agencies, in addition to doing illustra
tions and murals for various firms. He 
has exhibited paintings at Michigan
 Artists Exhibition, Pepsi Cola Exhibi
tion, Old Northwest Territory Ex
hibition and elsewhere. He was Chairman of the 1956 Advertising Conference 
at the University and Editor of "Advertising to the American Taste", a College
 of Architecture and Design publication 
of 1956. Professor Gooch designed the 
book, "The Story of Willow Run," pub
lished by the University Press.